Struggling to find the right venue for you?
Follow our simple five-step plan for selecting the right venue and you’ll be one step closer to running a successful event or conference!
Work out your (or your client’s) budget before starting the venue search. There is nothing worse than suggesting venue options that are either too expensive or too cheap and that subsequently do not fit into the event’s ethos.
2. Target Market
Learn about and understand the target market prior to looking at venues. This is key – get the wrong location and your target market will not turn up. Will you target market travel by car, will parking be a priority?
3. Venue Requirements
Be clear on your venue requirements. Do you know how many delegates you are aiming to attract? Do you know how many rooms you need? Do you know what layout the rooms need to be in? All key questions and you need to know the answers to each and everyone.
Does the event require advanced technology such as WiFi, hearing-loop systems, high specification Audio Visual (AV) equipment, etc? Don’t underestimate how the cost of services such as AV and sound can impact on the event experience from both a delegate and sponsor point of view.
5. View the Venue
Have you seen the venue before? If not, organise and personally attend at least one site visit prior to deciding on the event venue. This will provide you and your client with the perfect opportunity to confirm that the rooms are the correct size, the staff are helpful, the venue is in a good location and importantly that the venue is in a good condition.